Author : ANGGRAENI, IMELDA
This study is done in order to find out the coherence in radio commercial broadcasted Radio Suzana.Such aim is broken down into two main problems of the study which are What aspects of coherence devices are used in the conversations of radio commercial broadcasted by Radio Suzana ? and what function do these radio commercials, broadcasted by Radio Suzana play to correspond to the aspect of coherence?. The discourse theories used in solving these problems are Speecn Act theory,Cooperative Principle theory,Determining Inferences to be made and also Hyme?s Ethnography of Communication according to Brown and Yule (1 985). Seven radio commercial broadcasted by Radio Suzana, each taken from different topics, are collected as the data and analyzed using those four theories above. The data were obtained through recording the radio commercial broadcasted by Radio Suzana when the participants were speaking in one month. The findings show that the aspect of coherence, Speech Act theory, mostly used directive. The next aspect of comerence, Cooperative Principle theory, which occurred in a great deal of numbers was quantity maxim, while manner maxim occurred at the least.
Keyword : linguistic, discourse analysis, radio, commercial, broadcasting