Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Factors influencing customers in Surabaya to buy Bantex PVC LAF

Filed under: Uncategorized — Tags: , , , , , , — dvanhlast @ 7:31 am

Author : TONGKU, KARTIKA

In the fierce and tight competition with other brands that doing the same business of manufacturing and selling office stationery products, especially PVC LAF, it is necessary to know why customers in Surabaya buy Bantex PVC LAF so that the company can maintain the existing customers. Therefore, the purpose of this Final Assignment Report is to identify the factors that influence customers in Surabaya to buy Bantex PVC LAF. The research conducted in several areas in Surabaya, using non probability sampling method with purposive judgment sampling. The methodology of the research is descriptive research. The writer distributed questionnaires to 60 respondents. Primary data was collected and analyzed using Factor Analysis and Descriptive Analysis (based on Likert Scale). To run the analysis, the writer used SPSS 15 for Windows. The result of the research shows that there are three re-label factors, which are Factor 1, Factor 2 and Factor 4.

Keyword : factors, customers, LAF, product, price, place, promotion

Sumber : http://repository.petra.ac.id/5135/

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