Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

The Analysis of factors which influence consumer decision making of buying snack products in Surabaya

Author : NATALIA, JESSY

This Final Assignment Report examines what factors influence consumer decision making in buying snack products in Surabaya. In the research, the writers employ Factor Analysis as analytical method in order to identify interrelationship among several independent variables so that can be summarized into groups that consist new set of variables. Using quantitative approach involving nominal and interval types of data that are collected through distributing questionnaires covering 250 respondents with sampling method of non – probability convenience quota sampling employing marketing and non marketing factors. After analysis done, it can be concluded that only product taste and price value and promotion from marketing factors and personal – culture, personal needs and status from non marketing factors have considerable effect on consumer decision making in buying snack products.

Keyword : consumer decision making, buying snack products, marketing factors, product taste, price value, promotion, non marketing factors, personal culture, personal needs, status

Sumber : http://repository.petra.ac.id/5134/

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: