Author : KAMELIA, ANATASIA
The Major purpose of this research is to discover what kinds of promotron tools that is effective to deliver the message from company to customers especially in cosmetics industry. Cosmetics business is the growing and profitable industries, with the mushrooming of new cosmetics companies, make the cosmetics market becomes more and more challenging, fast moving, and fierce competition in this field. In order to survive, one of the ways company can do IS by doing some of promotion. The problem is there are so many promotion tools can be used in the market, and many companies spend most of their budget to hold promotron while, the top priorities for business are always the same which are increase revenue, reduce costs, and improve profitability. Besides that, nowadays customers are flooded with information. The increasing amount of product lines, brands, store, shopping mall, and electronic media are also giving opportunities for customer to choose the product they really want. Unfortunately, it can make customers have more difficulty in making decision on buying. Based on this, it?s very important for a company to have correct promotion tools, so that company can arrange the promotion budget more effectively and probably reduce costs.
Keyword : consumer decision making
Sumber : http://repository.petra.ac.id/1097/