Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Functions, forms, and types of adjectives in kids-products advertisement in family circle magazine

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Author : OCTAVIA, HENNY

This thesis is an analysis of adjectives in kids-products advertisements on Family Circle magazine. The writer chooses this topic because she thinks that adjectives may be applied in various ways as seen in the advertisements, to serve the needs of language users in communication This condition encourages her to observe further about functions of adjectives, forms of adjectives, and types of adjectives in those advertisement. To analyze the data, the writer uses theory from Quirk et al(1987) and Murphy (1 987). Then, for the concept of advertisement, she uses theory from Lane and Russell (2001), and also Bovee and Arens (1986). In getting the data, the writer identifies kids-products advertisements which were printed on Family Circle magazine. She uses all kids-products advertisements. Then, she identifies the adjectives in those advertisements as the data to be observed. Next, after analyzing the data the writer found that most adjectives have attributive functions, positive degrees, and opinion styles. The other function which is used is predicative. The writer also found comparative adjectives in a very limited amount. Last, she finds four fact adjectives out of ninety one adjectives. Finally, the writer conclude that adjectives should be applied in kids-products advertisements to give clear pictures.

Keyword : english, language. grammar, discourse, analysis, advertise, magazine

Sumber : http://repository.petra.ac.id/1367/

Functional stylistics in cigarette advertisements slogans

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Author : JOEWONO, FRANSISKA

Cigarette advertisements have been a great controversy among the advertisers and the governments. As governments put warnings of the health hazard in the cigarette advertisements, the advertisers, thus, should create effective advertisements by using slogans. In order to create good slogans, the advertisers needs to use certain style that would make the slogans catchy, easy to understand, and easy to repeat (Kirkpatrick, 1964). Stylistics forms are used to serve this purpose, and the devices such as the sound pattern, lexical selection, and imagery are functioned in the slogans. As stylistics is the product of abstraction (Spencer, 1964:59), thus, the stylistics theory used are those by Wellek and Warren(1965), Short (1996), and Ullman ( 1973). For the related theories, this study uses the review of theories by Wells, Burnett and Moriarty (2000), Russel and Lane(l999), and by Kirkpatrick (1964) for the principles of slogans in advertisements. Qualitative approach is used in this study to describe the linguistics phenomenon in the cigarette advertisements slogans as it investigates the interesting part of the making process of the slogans as well as the slogans resulted from it. From the analysis of functional stylistics, the stylistics forms are used well in the slogans as they are influenced greatly by the style-forming factors, such as the application of principles of advertisements, language and slogans, and other factors discovered in the analysis, such as the use of appeals, the use of symbolic characters, and the claim of certain qualities of the cigarette.

Keyword : english, language, style, linguistics, slogans, advertise

Sumber : http://repository.petra.ac.id/2235/

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