Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

The Study of intended meaning in car advertisements with special reference to stylistics and dictions

Filed under: Uncategorized — Tags: , , , — dvanhlast @ 7:31 am

Author : PANDARANGGA, SALMON

The development of technology has increased the production of cars from year to year. To promote those cars, indeed, the producer needs advertisements in order to inform, attract, and persuades the potential consumers to buy the product. Most of the car advertisements apply visual and verbal imagery that evokes one to find the intended meaning. The car advertisement consists of highly selective word or diction that need special attention to analyze the intended meaning of car advertisements. Thus, the writer is interested in investigating the intended meaning of car advertisements and how the readers could capture the intended meaning in the advertisements. Moreover, the writer also wants to find out whether the communication of advertisements is successful in transmitting the message to the reader or not. In order to catch the intended meaning, one could refer to stylistic and diction approach. Particularly, the diction approach is used to serve this purpose and the tools such as denotation, connotation and imagery and also the theory of advertising communication. The theory of Semantics, Pragmatics, and Dictionary are included in this research. For the related theories, this study uses the review theories of William Leiss and Joseph Dominick (1996), for the principle advertising communication. Qualitative study is used in this study since it describes the linguistic phenomena in the car advertisements as it investigates the intended meaning of car advertisements. In other words, it reconstructs the making process of car advertisements. Moreover, it also applies small questionnaires in this study in order to find whether the communication between the advertiser and consumers is successful or not. As the conclusion, it is shown in the analysis, that whenever people use stylistics and diction approach such as denotation, connotation and imagery, one would find the intended meaning of advertisements. Based on the denotation, connotation and imagery, people can reconstruct the message of the advertisements. Moreover, by putting the health hazards warning in car advertisements, it can alert the public about the existence of pollution in our life. This kind of health hazard information is effective because the individual could make their own choice over the widest possible opportunities. In other words, when people realize the negative side of car pollution, then, they could minimize the use of car in an effective way, for example they could use bus or train.

Keyword : advertisements, stylistics, dictions, car advertisements

Sumber : http://repository.petra.ac.id/1051/

Coherence in the advertisements in national geographic magazine

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Author : WIJAYA, CYNTHIA

This study is done in order to find out the coherence in advertisements of National Geographic Magazine. Such aim is broken into two main problems of the study: (1) What is the most importan knowledge of the shared background knowledge in interpreting the advertisements in National Geographic Magazine? (2) What type of inference is used by the reader in interpreting the advertisements in National Geographic Magazine? The theories used in solving these problems are Minsky?s frame theory, Schank and Abelson?s script theory, Sanford and Garrod’s scenario theory, Van Dijk and Anderson?s schemata theory. Five advertisements from National Geographic Magazine collected as the data are analyzed using the four theories above. From the interpretation and conclusion of the analysis, it can be seen that the four theories above always occur in the process of describing the coherence of the advertisements of National Geographic Magazine. The existence of the first theory, Minsky?s frame theory, which has five elements of fiame, supports the choosing for the correct schemata. The second theory, Schank and Abelson?s script theory deals with understanding the intended meaning of the advertisements. The third theory, Sanford and Garrod?s scenario theory deals with understanding the reason behind the producing of the advertisements. The fourth theory, Van Dijk and Anderson?s schemata theory, are very important for schemata enable the readers to grasp the main topic for the advertisements. Difficulties in finding the schemata may influence in failure of finding the correct frame. If the reader does not have any background knowledge about the world, then the reader will also find difficulties in finding the intended meaning of the advertisements. If the reader cannot find the intended meaning of the advertisements, then the reader cannot know the reason behind the producing of the advertisements. In doing the analysis, the writer finds out that the most important knowledge is schemata for schemata means knowing what the advertisement is about. In the second place, the writer puts script for script means knowing the intended meaning of the advertisements. In the third place, the writer puts scenario as scenario is closely related to script; unable to know the script will also result in failure in knowing the scenario. In the fourth place, the writer puts frame for failure in knowing the frame and its elements will not have any effect in understanding the advertisements. While doing the analysis, the writer discovers that in some of the advertisements there is comparison used to show the connection between the sentences and the thing. The comparison shows in the form of metaphor and simile. For the inferences, the writer discovers that the inferences for the advertisements are mostly automatically made, only one advertisement is non-automatically made. The type of the inferences that occur are elaborative, logical, and evaluative inferences.

Keyword : advertisements, national geographic magazine, linguistic, discourse, analysis, cohesion

Sumber : http://repository.petra.ac.id/1506/

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