Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Cognitive and associative meanings analysis of body care advertisement on tv commercial

Filed under: Uncategorized — Tags: , , — dvanhlast @ 7:31 am

Author : HARDHINI, WAHYU

This tudy is basically an analysis of the utterances of Body Care advertisements. In this study, the writer looks for the associative items or phrases of the utterances and finds both their cognitive and associative meanings in order to reveal the interpretation meanings of the utterances. This study is descriptive research because its purpose wasn?t to prove any hypotesis. Rather, it was to describes cognitive and associative meanings. The main instrument is the writer herself. The source of data was taken from the utterances of Body Care advertisements in commercial TV that are using Bahasa Indonesia. The writer takes some of existing data of the utterance from four television stations. They are RCTI, SCTV, Indosiar and Anteve. For her analysis, first she organizes the utterances by giving numbers. Next, she proceeds to identifying the cognitive and associative meanings. The writer can identify the interpretationmeanings of the utterances through the cognitive and associative meanings. Finally, the writer of this study concludes that in oeder to understand the speaker and interlocutor should understand the two types of meanings revealed in the asssociative lexical items, which are the cognitive and associative meanings of the associative lexical.

Keyword : cognitive,associative, body care, advertisement

Sumber : http://repository.petra.ac.id/2031/

A Study of the figures of speech in the language of body care advertisements for adults in Cosmpolitan and Men’s Health Magazines

Filed under: Uncategorized — Tags: , , , , — dvanhlast @ 7:31 am

Author : MARIANA, JUNTY

This thesis is an analysis of figures of speech used in the body care advertisements. The writer chooses this topic because as the reader, the writer sees body care advertisements which use figures of speech in their language and that advertisements arise the readers? curiosity to buy the product. Almost all body care advertisements use figurative language as a way to attract the people to buy or believe in the product. Besides that, both of the advertisers and the readers are expacted to have the same interpretation on the message of advertisement. That is why the writer also analysis the literal and figurative meaning in the advertisement so that the readers may not misinterpret or misunderstand about the idea or the message of the advertisements. In this analysis, the writer wants to know how are figures of speech used in language of body care advertisements for adults in Cosmopolitan and Men?s Health magazines. The writer uses Perrine?s theory to analyze the figures of speech. Moreover, she uses Linda?s thesis about An Analysis of The figures of Speech Used in Language of Body Care Advertisements on Television Programes as the review of related studies. The approach of this research was qualitative descriptive. The data took the form of words and the researcher was the main instrument. The data for this research are taken from body care advertisements in several editions of Cosmopolitan (October 2003 until April 2004) and Men?s Health ( Desember 2003 until April 2004) magazines that are using Bahasa Indonesia (Indonesian edition). The writer collects twenty body care advertisements randomly (ten advertisements from Cosmopolitan and ten advertisements from Men?s Health) because there were several editions of magazine put the same advertisements and there were few number of body care advertisements in Men?s Health magazine in one edition. From the data analysis, the writer found that body care advertisements in Cosmopolitan and Men?s Health magazines use several figures of speech. They are metaphor, simile, personification, metonymy, and hyperbole. Among those figures of speech, the most often used figures of speech is hyperbole because hyperbole gives intensifying devices by exaggerating the language of the advertisement in advertising the product to attract the reader?s attention. Besides that, in the advertisement, hyperbole refers to the quality of the product by intensifying the quality of the product in a bigger way so that it can arise the curiosity of the reader to buy the product.

Keyword : body care, cosmopolitan, advertisement, men’s health, magazine

Sumber : http://repository.petra.ac.id/2113/

Create a free website or blog at WordPress.com.