Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Analisa pengaruh physical evidence restoran Toko Oen Malang yang bernuansa kuno terhadap keputusan pembelian konsumen

Filed under: Uncategorized — Tags: , , — dvanhlast @ 7:31 am

Author : HARTONO;, BUDI

Physical evidence (bukti fisik) merupakan salah satu faktor dalam marketing mix yang perlu diperhatikan dalam suatu restoran. Mengingat karakteristik jasa yang tidak berwujud, maka konsumen memerlukan bukti-bukti fisik dalam mengambil keputusan pembelian. Physical evidence restoran dapat berupa: desain interior, menu dan penampilan karyawan. Penelitian ini dilakukan dengan cara menyebarkan kuesioner kepada 80 konsumen di Toko Oen Malang. Hasil dari penelitian ini diketahui bahwa physical evidence yang meliputi: desain interior, menu dan penampilan karyawan secara serempak mempengaruhi keputusan pembelian konsumen di Toko Oen Malang. Akan tetapi secara parsial hanya desain interior dan penampilan karyawan yang mempengaruhi keputusan pembelian konsumen, dimana penampilan karyawan merupakan faktor dominan yang mempengaruhi keputusan pembe lian konsumen di Toko Oen Malang.

Keyword : toko oen, physical evidence, consumer buying decision

Sumber : http://repository.petra.ac.id/4393/

Analysis of factors that affecting customers buying decision toward City of Tomorrow mall units

Filed under: Uncategorized — Tags: , , , , , , , — dvanhlast @ 7:31 am

Author : HALIM;, RAYMOND

City Of Tomorrow mall is the first mall in super block concept in Surabaya, Located in Circle of Waru in South Surabaya. The Mall is developed by Coldwell Banker Capital and sponsored by Lippo Karawaci. The mall units are sold over 60%. There are several factors that influencing customer buying decision. Therefore the writers are researching the most significant factors that influencing the customer buying decision. From the primary and secondary data and information, the writers could know about mall buyers and researching about the factors that influencing customer buying decision toward city of tomorrow mall. ln this final thesis, the writers are attempting to find out the most significant factors that influencing customer buying decision toward city of tomorrow mall units. The writer uses exploratory research, non probability sampling, and SPSS version 15.0 for analyzing the research. The results of the research revealed that external placing and internal placing factors and promotional tools and mortgages payment method is the most influential factors. Then actually the products, price, business cycle, demography, interest rates and mortgages rates are less significant or not considered as most influential factors for the customer in buying decision toward city of tomorrow mall unit.

Keyword : marketing factors, environment factors, property business, consumer buying decision, kiosk, space, units, mall

Sumber : http://repository.petra.ac.id/5130/

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