Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Analisa pengaruh perforance, features, reliability, conformance, dan perceived quality terhadap frekuensi pembelian produk Caffe Latte pada konsumen di Starbucks Coffee TP4 Surabaya

Filed under: Uncategorized — Tags: , , , , , , , , — dvanhlast @ 7:31 am

Author : BARDON, KAREN;

Dimensi kualitas mempengaruhi alasan pemilihan konsumen terhadap suatu produk. Karena itu kualitas suatu produk sangat menetukan dalam frekuensi pembelian konsumen terhadap produk tersebut. Dimensi kulitas produk ini meliputi : performance, features, reliability, conformance dan perceived quality. Faktor-faktor performance, features, reliability, conformance dan perceived quality terbukti berpengaruh terhadap frekuensi pembelian caffe latte di Starbucks Coffee TP4 Surabaya. Caffe latte sangat diminati kawula muda dengan rentan usia 15-25 tahun dan berprofesi mahasiswa / pelajar. Analisa deskriptif memaparkan usia, jenis kelamin, pekerjaan dan itensitas pembelian dan analisis regresi linier berganda membuktikan akan adanya hubungan dan pengaruh dimensi kualitas produk terhadap frekuensi pembelian. Hasil uji menunjukkan nilai F hitung = 16,203 jauh dari F table = 2,30. dan hasil uji t menunjukkan bahwa variabel Conformance (X4) mempunyai nilai thitung terbesar = 6,65 menandakan faktor conformance terbukti secara signifikan menjadi faktor dominan yang paling berpengaruh terhadap frekuensi pembelian. Sehingga Starbucks Coffee harus tetap konsisten terhadap kesesuaian apa yang dijanjikan dengan hasil kenyataan yang diterima oleh konsumen.

Keyword : hotel, management, starbuck coffe, caffe latte, perforance, features, reliability, conformance, perceived quality

Sumber : http://repository.petra.ac.id/2218/

A Study of code mixing in Deteksi features of Jawa Post newspaper

Filed under: Uncategorized — Tags: , , — dvanhlast @ 7:31 am

Author : WIJONO, FENNY

This thesis is about Code Mixing used in special features of Jawa Post newspaper called Deteksi.The writer writes this thesis in order to find out the code mixing elements and also the language levels that are mostly used by reported repondents in Deteksi features.The writer selects the topics about young people and the problem as her sources of data. As the writer thinks that there are various kind of topics in Deteksi so she thinks that there might be others code mixing elements that used among the different topic. In doing this study the writer refers to Holmes thmries of code mixing as the related theories, while the theory from Lumintaintang and Harijatiwidjaya, as the supporting theories.The writer analyzes the code mixing elements in every utterance in each episode and then she classifies them into 3 categories of Englistr, Javanese and Jakartanese. Then she finds what language level that are found in the data. After that she calculates the percentage of the code mixing elements in each category. From the analysis of the whole episodes, she finds out that the Jakartanese code mixing elements occur 68.3% and the language level is on the level of word. The Javanese code mixing elements occur 22.77o/o and the dominant language level is on the level of word. Whereas the English code mixing elements occur 8.93 yo with 6 elements occur on the level of phrase, 1 element on the level of clause and the rest elements occur on the level of word. The result of this study shows that young people in Surabaya as the reported reepondents in Deteksi feature mostly mix up Indonesian with Jakartanese elements in their communication.

Keyword : code mixing, features, newspaper

Sumber : http://repository.petra.ac.id/5214/

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