Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Functions, forms, and types of adjectives in kids-products advertisement in family circle magazine

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Author : OCTAVIA, HENNY

This thesis is an analysis of adjectives in kids-products advertisements on Family Circle magazine. The writer chooses this topic because she thinks that adjectives may be applied in various ways as seen in the advertisements, to serve the needs of language users in communication This condition encourages her to observe further about functions of adjectives, forms of adjectives, and types of adjectives in those advertisement. To analyze the data, the writer uses theory from Quirk et al(1987) and Murphy (1 987). Then, for the concept of advertisement, she uses theory from Lane and Russell (2001), and also Bovee and Arens (1986). In getting the data, the writer identifies kids-products advertisements which were printed on Family Circle magazine. She uses all kids-products advertisements. Then, she identifies the adjectives in those advertisements as the data to be observed. Next, after analyzing the data the writer found that most adjectives have attributive functions, positive degrees, and opinion styles. The other function which is used is predicative. The writer also found comparative adjectives in a very limited amount. Last, she finds four fact adjectives out of ninety one adjectives. Finally, the writer conclude that adjectives should be applied in kids-products advertisements to give clear pictures.

Keyword : english, language. grammar, discourse, analysis, advertise, magazine

Sumber : http://repository.petra.ac.id/1367/

A Study of the figures of speech in the language of body care advertisements for adults in Cosmpolitan and Men’s Health Magazines

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Author : MARIANA, JUNTY

This thesis is an analysis of figures of speech used in the body care advertisements. The writer chooses this topic because as the reader, the writer sees body care advertisements which use figures of speech in their language and that advertisements arise the readers? curiosity to buy the product. Almost all body care advertisements use figurative language as a way to attract the people to buy or believe in the product. Besides that, both of the advertisers and the readers are expacted to have the same interpretation on the message of advertisement. That is why the writer also analysis the literal and figurative meaning in the advertisement so that the readers may not misinterpret or misunderstand about the idea or the message of the advertisements. In this analysis, the writer wants to know how are figures of speech used in language of body care advertisements for adults in Cosmopolitan and Men?s Health magazines. The writer uses Perrine?s theory to analyze the figures of speech. Moreover, she uses Linda?s thesis about An Analysis of The figures of Speech Used in Language of Body Care Advertisements on Television Programes as the review of related studies. The approach of this research was qualitative descriptive. The data took the form of words and the researcher was the main instrument. The data for this research are taken from body care advertisements in several editions of Cosmopolitan (October 2003 until April 2004) and Men?s Health ( Desember 2003 until April 2004) magazines that are using Bahasa Indonesia (Indonesian edition). The writer collects twenty body care advertisements randomly (ten advertisements from Cosmopolitan and ten advertisements from Men?s Health) because there were several editions of magazine put the same advertisements and there were few number of body care advertisements in Men?s Health magazine in one edition. From the data analysis, the writer found that body care advertisements in Cosmopolitan and Men?s Health magazines use several figures of speech. They are metaphor, simile, personification, metonymy, and hyperbole. Among those figures of speech, the most often used figures of speech is hyperbole because hyperbole gives intensifying devices by exaggerating the language of the advertisement in advertising the product to attract the reader?s attention. Besides that, in the advertisement, hyperbole refers to the quality of the product by intensifying the quality of the product in a bigger way so that it can arise the curiosity of the reader to buy the product.

Keyword : body care, cosmopolitan, advertisement, men’s health, magazine

Sumber : http://repository.petra.ac.id/2113/

The syntactic analysis of verbs in predicates in clash of the titans in Time magazine vol. 157 no. 8 February 26th, 2001

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Author : SUSENO, SHERLY

This study is conducted to reveal the use of verbs in the predicates in the art article Clash of the Titans in Time Magazine Vol. 157 No. 8 page 62-64 February 26th, 2001. The main theories used are the theory of syntactic structures proposed by W. Nelson Francis, and the theory of transformational grammar proposed by Noam Chomsky, supported by Diane D. Bornstein. The approach of this study is qualitative-descriptive; meaning that the data consists of words instead of numbers, and the regularities found in the data are explained in detail. To gain the written data, the art article is chosen as the source of data. Finally, the writer finds out that the writer of the article uses only three among the four different types of predicates with the two tenses. The most frequently used type of predicate is the structure of complementation with the total occurrence 119 (69.19%), and the most frequently used tense is the present tense with the total occurrence 137 (79.65%). Besides, she also discovers an exception found in the data, that is the incomplete sentences (lack of subjects).

Keyword : english, language, verb, grammar, syntax, time, magazine

Sumber : http://repository.petra.ac.id/2202/

Pengaruh majalah Yauwana Dempo sebagai media komunikasi terhadap sikap siswa SMAK. St. Albertus Malang

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Author : CHRISTINAWATI, ELSYE

Salah satu sarana yang dapat digunakan oleh sekolah untuk menunjang proses komunikasi di sekolah adalah melalui media komunikasi berupa majalah. Penelitian ini bertujuan untuk mengetahui pengaruh majalah Yauwana Dempo sebagai media komunikasi terhadap sikap siswa SMAK.St.Albertus Malang. Dalam hal ini,, sikap siswa SMAK.St.Albertus Malang diukur dengan menggunakan variabel bebas (variabel X) yaitu komponen sikap, sedangkan majalah Yauwana Dempo diukur dengan menggunakan variabel terikat (variabel Y) yaitu kategori isi informasi. Jenis penelitian yang digunakan adalah jenis penelitian kuantitatif. Sampel diambil secara proporsional. Hasil penelitian menunjukkan bahwa ada pengaruh antara majalah Yauwana Dempo sebagai media komunikasi terhadap sikap siswa SMAK.St.Albertus Malang.

Keyword : media communication, magazine, attitude

Sumber : http://repository.petra.ac.id/2636/

Perancangan majalah street art OUCH’

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Author : YUNITA, IKA

Perkembangan seni jalanan yang mendunia telah merambah kota-kota besar di Indonesia, khususnya pulau Jawa. Seni jalanan cenderung dipandang sebagai seni yang negatif, karena sering diartikan sebagai seni corat-coret yang merusak pemandangan. Namun seiring waktu kualitas dari seni jalanan di Indonesia semakin baik dan layak untuk dicermati. Perancangan majalah ini untuk mengangkat dan menghargai seni jalanan secara positif, sehingga seni jalanan diterima sebagai salah suatu kekayaan seni di Indonesia.

Keyword : magazine, design, street art, graffiti, mural, sticker, writer, instalation, hip-hop, street culture, underground, aerosol, vandalism

Sumber : http://repository.petra.ac.id/3434/

Gambaran konsumerisme dalam iklan di Majalah Perempuan

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Author : YULIANI, EKA

Iklan merupakan satu bentuk komunikasi yang sangat sering dijumpai. Salah satu jenis media yang banyak digunakan untuk iklan adalah majalah. Tampilan iklan yang terkesan melebih-lebihkan mampu mempengaruhi konsumen untuk mengkonsumsi produk yang tidak diperlukan secara berlebihan sehingga timbullah budaya konsumerisme. Budaya konsumerisme membuat konsumen menjadikan barang yang dibeli sebagai ukuran status sosialnya. Salah satu target potensial dari iklan adalah perempuan. Penelitian ini bertujuan untuk mengetahui gambaran konsumerisme dalam iklan di majalah perempuan, dengan jenis penelitian kuantitatif yang menggunakan metode deskriptif dengan teknik analisa isi kuantitatif. Hasil penelitian menunjukkan bahwa sebagian besar iklan fashion yang ada pada Femina, Cosmopolitan dan Kartini mengandung unsur konsumerisme dan unsur yang mendominasi adalah previlege dan status. Sedangkan unsur romantisme dan sensualitas paling banyak terdapat pada majalah Cosmopolitan karena majalah ini adalah majalah lisensi luar negeri yang masih banyak berpedoman pada selera yang berlaku di negara induknya.

Keyword : consumerism, advertising, magazine

Sumber : http://repository.petra.ac.id/5238/

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