Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Marketing factors influencing business buyers in buying a new product of PT XYZ flour mill

Filed under: Uncategorized — Tags: , , — dvanhlast @ 7:31 am

Author : CHASE, WYNYS

The problems that are faced by PT. XYZ are the existence of antimonopoly regulation since 1998, price war in the flour industry, entrance of many imported products, and entrance of new local players. These problems make PT. XYZ need to form a new strategy by launching a new product that is supposed to win the competition. While the marketing mix, which consists of product, price, promotion, and place, is the basic stimuli for the company in forming a new product. That is why, in this final assignment report, the writers will research about what marketing factors significantly influence business buyers in buying a new product. The methodology of this research is descriptive and explanatory quantitative research The writers use binary logistic regression as the tool to analyse the statistical data. After analyzing all the data, the result of this research shows that product factor is the most significant factor in influencing the business buyers? willingness to buy the new product of PT. XYZ. Then, it is followed by price as the second significant factor and promotion as the third significant factor in influencing the business buyers? willingness to buy. Interestingly, the place factor does not significantly the business buyers? willingness to buy the new product.

Keyword : marketing factors, business buyers, new flour product

Sumber : http://repository.petra.ac.id/1979/

Analysis of factors that affecting customers buying decision toward City of Tomorrow mall units

Filed under: Uncategorized — Tags: , , , , , , , — dvanhlast @ 7:31 am

Author : HALIM;, RAYMOND

City Of Tomorrow mall is the first mall in super block concept in Surabaya, Located in Circle of Waru in South Surabaya. The Mall is developed by Coldwell Banker Capital and sponsored by Lippo Karawaci. The mall units are sold over 60%. There are several factors that influencing customer buying decision. Therefore the writers are researching the most significant factors that influencing the customer buying decision. From the primary and secondary data and information, the writers could know about mall buyers and researching about the factors that influencing customer buying decision toward city of tomorrow mall. ln this final thesis, the writers are attempting to find out the most significant factors that influencing customer buying decision toward city of tomorrow mall units. The writer uses exploratory research, non probability sampling, and SPSS version 15.0 for analyzing the research. The results of the research revealed that external placing and internal placing factors and promotional tools and mortgages payment method is the most influential factors. Then actually the products, price, business cycle, demography, interest rates and mortgages rates are less significant or not considered as most influential factors for the customer in buying decision toward city of tomorrow mall unit.

Keyword : marketing factors, environment factors, property business, consumer buying decision, kiosk, space, units, mall

Sumber : http://repository.petra.ac.id/5130/

The Analysis of factors which influence consumer decision making of buying snack products in Surabaya

Author : NATALIA, JESSY

This Final Assignment Report examines what factors influence consumer decision making in buying snack products in Surabaya. In the research, the writers employ Factor Analysis as analytical method in order to identify interrelationship among several independent variables so that can be summarized into groups that consist new set of variables. Using quantitative approach involving nominal and interval types of data that are collected through distributing questionnaires covering 250 respondents with sampling method of non – probability convenience quota sampling employing marketing and non marketing factors. After analysis done, it can be concluded that only product taste and price value and promotion from marketing factors and personal – culture, personal needs and status from non marketing factors have considerable effect on consumer decision making in buying snack products.

Keyword : consumer decision making, buying snack products, marketing factors, product taste, price value, promotion, non marketing factors, personal culture, personal needs, status

Sumber : http://repository.petra.ac.id/5134/

Blog at WordPress.com.