Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Research on customer preference towards food festival on Hotel Wyswert

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Author : NJATAWIDJAJA;, VIRGIN

Many companies and hotels use special events, promote it, as a part of their strategies for economic development and marketing. As this phenomenon occured, hotel Wyswert is going to make a Food Festival as a special event to gain at least 5 % more profits, to make people know more about hotel Wyswert and its existency, and to increase the volume of guest come to Hotel Wyswert. To support this event, we conduct a research to get the overview on customer?s preference towards Food Festival in Hotel Wyswert in several factors (time, place, marketing strategy, theme, special activities). Using In depth Interview and structured interview, it is shown that the conveniece time is on September in Restaurant Wyswert, with Asian Theme, and Live music as the special activities.

Keyword : customers preference, food festival, time, place, marketing strategy, theme, special activities

Sumber : http://repository.petra.ac.id/5590/

The Customer?s evaluation toward Honda?s exhibition

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Author : IKAWATY, CITRA

In this research, the most important thing is the factors which support the customer?s evaluation toward Honda?s exhibition so that Honda can improve their performance in the future and know what changes happen to the customer nowadays because there are some changes in the consumer behaviour where the emotional feeling is more dominant than the functional benefit. The writer uses quantitative approach where the primary data derived from the distribution of the questionnaires and the secondary data collection had been used a lot in this research to support the primary data. The writer uses factor analysis and from the research that had been analyzed, the writer concluded that there are some factors which actually support Honda?s exhibition, such as product, price, promotion program, attitude of salesperson, service of salesperson, and physical layout. The most important aspect on the strategy is by creating emotional benefit given to the exhibition to gain more customers.

Keyword : consumer behaviour, emotional benefit, product, price, place, promotion, people, process, physical layout

Sumber : http://repository.petra.ac.id/5129/

Factors influencing customers in Surabaya to buy Bantex PVC LAF

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Author : TONGKU, KARTIKA

In the fierce and tight competition with other brands that doing the same business of manufacturing and selling office stationery products, especially PVC LAF, it is necessary to know why customers in Surabaya buy Bantex PVC LAF so that the company can maintain the existing customers. Therefore, the purpose of this Final Assignment Report is to identify the factors that influence customers in Surabaya to buy Bantex PVC LAF. The research conducted in several areas in Surabaya, using non probability sampling method with purposive judgment sampling. The methodology of the research is descriptive research. The writer distributed questionnaires to 60 respondents. Primary data was collected and analyzed using Factor Analysis and Descriptive Analysis (based on Likert Scale). To run the analysis, the writer used SPSS 15 for Windows. The result of the research shows that there are three re-label factors, which are Factor 1, Factor 2 and Factor 4.

Keyword : factors, customers, LAF, product, price, place, promotion

Sumber : http://repository.petra.ac.id/5135/

Kebijakan bauran pemasaran terhadap efektifitas pemasaran pada Restoran Hongkong Noodle di Tunjungan Plasa II Surabaya

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Author : ARIE, CAROLINA;

Dalam penelitian ini digunakan data primer yang diambil langsung kuesioner sebanyak 50 responden di Surabaya. Hasil penelitian menunjukkan bahwa product, price, promotion, place, processes, dan people berpengaruh secara signifikan terhadap pemasaran Restoran Hongkong Noodle cabang Tunjungan Plasa II lantai 5, Surabaya.

Keyword : product, price, promotion, place, processes, people, marketing, hongkong noodle restaurant

Sumber : http://repository.petra.ac.id/2222/

Analisa pengaruh penerapan empat variabel marketing mix terhadap keputusan pembelian ulang di Hypermart Supermall Pakuwon Indah

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Author : , EUNIKE

Tujuan penelitian ini adalah untuk mengetahui pengaruh penerapan variabel Marketing Mix yang terdiri dari (1)Product, (2)Price, (3) Promotion, dan (4) Place terhadap keputusan pembelian ulang di Hypermart Supermall Pakuwon Indah. Jumlah sampel yang diteliti adalah sebanyak 200 responden. Tahap analisis data menggunakan metode regresi berganda seri program SPSS versi 13.0. Dari hasil analisis regresi, penulis menemukan bahwa secara serempak ada pengaruh yang signifikan antara variabel marketing mix terhadap keputusan pembelian ulang di Hypermart Supermall Pakuwon Indah. Selain itu variabel yang paling berpengaruh dominan terhadap keputusan pembelian ulang adalah place.

Keyword : retail, marketing mix, product, price, promotion, place, repeat buying

Sumber : http://repository.petra.ac.id/3153/

Analisa pengaruh harga, produk dan lokasi terhadap keputusan konsumen Cafesera Nikmat Rasa Surabaya

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Author : PRASETYA;, CHRISTIAN

Meningkatnya jumlah restoran berjenis pujasera dan cafe di Surabaya menyebabkan pihak pengelola Cafesera Nikmat Rasa Surabaya harus dapat merancang strategi pemasaran yang tepat agar dapat tetap bersaing dalam pangsa pasar yang makin kompetitif melalui harga, produk, dan lokasi. Penelitian ini menggunakan penelitian kuantitatif dengan metode kausal. Populasi penelitian ini adalah 200 orang konsumen Cafesera Nikmat Rasa. Prosedur pengumpulan data menggunakan studi kepustakaan dan studi lapangan, yaitu melakukan pengamatan dan kuesioner. Hasil yang didapatkan adalah ketiga variabel tersebut berpengaruh terhadap keputusan konsumen dan faktor produk adalah faktor yang paling mempengaruhi keputusan konsumen.

Keyword : price, product, place, consumer decision

Sumber : http://repository.petra.ac.id/4265/

Griya satwa peliharaan di Surabaya

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Author : ANDY, MICHAEL

Griya Satwa Peliharaan di Surabaya adalah suatu wadah yang didesain berdasarkan realitas besarnya animo warga Surabaya terhadap hewan peliharaan mereka yang mana hewan peliharaan telah menjadi salah satu gaya hidup masyarakat modern. Griya Satwa Peliharaan juga tidak hanya didesain untuk mewadahi aktivitas dan keperluan pemilik hewan saja, tetapi juga diharapkan bisa mengumpulkan dan mengakrabkan para pecinta hewan serta mampu menghemat waktu dan biaya mereka mengingat Griya Satwa Peliharaan ini memiliki konsep desain “One Stop Service”. Akhirnya Griya Satwa Peliharaan ini bertujuan untuk menunjukkan eksistensi dari fasilitas hewan peliharaan yang diharapkan bisa memberikan warna baru di sudut kota Surabaya atau menjadi sebuah landmark maupun icon di kawasan Surabaya Barat.

Keyword : pet center, place, one stop service, landmark

Sumber : http://repository.petra.ac.id/4545/

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