Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

Faktor – faktor yang menghambat pertumbuhan properti yang ada di Surabaya yang kita lihat dari perumahan Citra Sentosa

Filed under: Uncategorized — Tags: , , — dvanhlast @ 7:31 am

Author : ARDIANTO, ALBERT

PT.Tandes Indah merupakan suatu perusahaan yang bergerak dalam bidang realestate dan mempunyai proyek yaitu perumahan Citra sentosa.dimana Permasalahan yang kami teliti adalah faktor apa yang menghambat pertumbuhan properti baik dalam perumahan citra sentosa khususnya dan properti yang ada di Surabaya. Tujuan penelitian ini adalah untuk mengetahui apa penyebab terjadinya hal tersebut dan mencari solusi untuk meningkatkan penjualan diperumahan Citra Sentosa secara efektif dan efisien.Adapun metode penelitian yang kami gunakan adalah metode penelitian eksploratif ? deskriptif. Hasil analisa berdasarkan penelitian yang kami lakukan adalah upaya yang dilakukan oleh PT. Tandes Indah belum maksimal sehingga masih menemui banyak permasalahan tertentu.

Keyword : PT.Tandes Indah , obstractive factors , property business

Sumber : http://repository.petra.ac.id/3471/

Analysis of factors that affecting customers buying decision toward City of Tomorrow mall units

Filed under: Uncategorized — Tags: , , , , , , , — dvanhlast @ 7:31 am

Author : HALIM;, RAYMOND

City Of Tomorrow mall is the first mall in super block concept in Surabaya, Located in Circle of Waru in South Surabaya. The Mall is developed by Coldwell Banker Capital and sponsored by Lippo Karawaci. The mall units are sold over 60%. There are several factors that influencing customer buying decision. Therefore the writers are researching the most significant factors that influencing the customer buying decision. From the primary and secondary data and information, the writers could know about mall buyers and researching about the factors that influencing customer buying decision toward city of tomorrow mall. ln this final thesis, the writers are attempting to find out the most significant factors that influencing customer buying decision toward city of tomorrow mall units. The writer uses exploratory research, non probability sampling, and SPSS version 15.0 for analyzing the research. The results of the research revealed that external placing and internal placing factors and promotional tools and mortgages payment method is the most influential factors. Then actually the products, price, business cycle, demography, interest rates and mortgages rates are less significant or not considered as most influential factors for the customer in buying decision toward city of tomorrow mall unit.

Keyword : marketing factors, environment factors, property business, consumer buying decision, kiosk, space, units, mall

Sumber : http://repository.petra.ac.id/5130/

Blog at WordPress.com.