Kumpulan Skripsi & Artikel Jurnal Ilmiah

2009

The Implementation of the “6AS” concept in managing integrated brand management in consumer-electronic business in East Kalimantan

Author : WIRAHARJA, ANTON

This research explains about how to implement the “6AS” concept (analysis, awareness, acceptability, affordability, availability, and assimilability) in the brand management endeavor in its relation to strategic management concept, which is renowned as Integrated Brand Strategy. The writer uses a qualitative analysis through-out the research by conducting observations, interview>, and by collecting data and theories from literature and internet. The analysis is meant to generate a solution to mediocrity in brand management conduct in consumer-electronic industry, especially in East Kalimantan. Firstly, the research discuss about the role of brand management in strategic management. Then, the writer explains about the implementation of the “6AS” in all strategic layers of management, in accordance with the Integrated Brand Strategy in the aspect of People, Process, and Tools. Finally, the writer goes into the specific area (East Kalimantan), whose position in strategic layers is at the business and functional level, and discusses the implementation of “6AS” in the field.

Keyword : analysis, awareness, acceptability, affordability, availability, assimilability, integrated brand management, strategic management

Sumber : http://repository.petra.ac.id/1094/

Disposal management system PT “X”

Author : KURNIAWATI, SANTI

PT “X” memiliki suatu departemen yang secara khusus diberi wewenang untuk menangani pengelolaan material-material yang sudah tidak dipergunakan lagi, yang dikenal dengan Disposal Department. PT ?X? ingin meningkatkan kinerja Disposal Department dengan melakukan perancangan sistem. Tujuan dalam penyusunan Tugas Akhir ini adalah untuk membantu Disposal Department PT “X” dalam merancang sistem manajemen dan sistem pengelolaan material disposal sehingga dapat memberikan added value yang optimal bagi perusahaan. Perancangan sistem manajemen adalah dengan merancang perumusan manajemen strategis, job description, dan Standard Operational Procedure. Sedangkan perancangan sistem pengelolaan material disposal adalah dengan menganalisa kriteria potensial buyer dan storage cost yang selama ini belum diperhitungkan. Selain itu juga dengan merancang suatu sistem untuk menentukan harga minimum penjualan material disposal yang diaplikasikan dalam program Microsoft Excel.

Keyword : disposal management, disposal material, storage cost, strategic management, job description, standard operational procedure

Sumber : http://repository.petra.ac.id/5415/

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